B2B Lead Generation
movingDneedle’s core business is b2b sales-qualified lead generation. Our people have been successfully generating leads for Startups, companies offering Software-as-a Service and mid-size companies with less than USD 500 million in revenue. The team has cumulative experience of generating more than 3000 sales-qualified leads from Asset Management firms, Banks, Financial Services, Insurance, Healthcare, Retail, Education, Utilities, CPG, Business Services, Telecom, Manufacturing, Technology, Media, Logistics and IT Services. movingDneedle is approached consistently by organizations who require sales qualified leads from USA, Canada, UK, MEA, India, Singapore, Malaysia, Hong Kong, Australia and New Zealand.
Our meetings are of the highest quality because they adhere to the quality parameters ‘you define’. That is our customers decide on the lead qualification criterion be it in terms of services marketed, regions targeted, decision makers, target companies / Industries and revenue parameters.Our definition of a qualified lead is - Request for a telephone or in-person meeting in response to a message marketing our customer from the verticals specified, in the specified region and by specified decision makers. Hence the chances of not getting good quality meetings are little.
We understand that each of our customers are unique and have unique requirements. Our engagement models are designed to be flexible, efficient and cost saving.We offer two broad models of engagement to all our customers, which can be adopted individually or in combination, as per the client’s specific requirements.
Pay for Performance
To further demonstrate our commitment to quality we allow our customers to disqualify the lead after it is sent to them and before they agree to take the call. Additionally, we invoice customers only after the meeting happens that is if the prospect doesn’t show up for the meeting movingDneedle takes the beating and not the customer!
Some of our customers, particularly startups and companies offering Software-as-a service prefer our retainer model of engagement. The advantage here compared to pay for performance is that the customers get not just the qualified leads but also other responses that are generated during the campaign. This model in addition to leads provides secondary research inputs for potential clients of customers and also provides research support on industry trends and benchmarks as required.