Leads Nurturing is the process of blooming relationships with the customers/buyers at every single step of sales and of the buyer’s journey. It points on listening to the needs and wants of the prospects and answering their queries. It helps in building relationships with the possible clients even if they are not looking out to buy a product or a service. It intends to raise a company’s profile in the eyes of the clients.
Outbound email marketing is useful when to identify the target market directly and when their customer lifetime value warrants the effort of contacting them individually. When a business wants to “buy a list” in an industry, it can make use of an outbound marketing campaign instead or in conjunction with list buying.
Email marketing is on the precipice of exiting change right now. This is a new-world order and many of them are going to sink or learn to swim again. It is true that, social media is a game changer, also equally true that email-based marketing delivers in areas that its character count cannot.
Brands are all about storytelling! It is a known fact that the brands are creating impact and engagement through storytelling. Therefore, it goes without saying that storytelling and email marketing go hand-in-hand. This is mainly because both aim at audience’s attention. At the same time, business e-mails are no fairy/folk tales, it is a powerful technique. It is direct and more like a relationship-building instrument. As an instrument for building the relationship, emails should concentrate on putting customers in the lead role.
The existence of over 3.2 billion email accounts and add on every day to the number is the present scenario and to reach everyone personally further, makes the perception of […]
Nowadays email has become the primary source of communication for b2b marketers. Your prospects will more likely receive hundreds of emails a day. So how do you make subject line […]
Everybody makes mistakes, these mistakes give experience so that we can avoid them in future. When it comes to b2b email marketing, we make mistakes in the content which we […]
Behind every delicious food there is a recipe: for which we need to put every ingredient in the right quantity, cook in an order. Your dish is perfect only when […]
Being in the world of marketing for almost a decade makes you get used to the client response, whether it is good or bad. The question arises immediately is how […]
Email marketing is one the most reliable and consistent marketing channel for b2b healthcare marketers. There are varied reasons such as it’s easy to communicate, measure, flexible, immediate, cost effective, […]