B2B Sales Qualified Lead Generation

Nurturing Leads

Leads Nurturing is the process of blooming relationships with the customers/buyers at every single step of sales and of the buyer’s journey. It points on listening to the needs and wants of the prospects and answering their queries. It helps in building relationships with the possible clients even if they are not looking out to buy a product or a service. It intends to raise a company’s profile in the eyes of the clients.

Future Trends in Email Marketing

Email marketing is on the precipice of exiting change right now. This is a new-world order and many of them are going to sink or learn to swim again. It is true that, social media is a game changer, also equally true that email-based marketing delivers in areas that its character count cannot.

Personalized email marketing : to spark and scale contextual interactions

Brands are all about storytelling! It is a known fact that the brands are creating impact and engagement through storytelling. Therefore, it goes without saying that storytelling and email marketing go hand-in-hand. This is mainly because both aim at audience’s attention. At the same time, business e-mails are no fairy/folk tales, it is a powerful technique. It is direct and more like a relationship-building instrument. As an instrument for building the relationship, emails should concentrate on putting customers in the lead role.