Personalized email marketing : to spark and scale contextual interactions

Brands are all about storytelling! It is a known fact that the brands are creating impact and engagement through storytelling. Therefore, it goes without saying that storytelling and email marketing go hand-in-hand. This is mainly because both aim at audience’s attention. At the same time, business e-mails are no fairy/folk tales, it is a powerful technique. It is direct and more like a relationship-building instrument. As an instrument for building the relationship, emails should concentrate on putting customers in the lead role.