mDn Blog

Subject Line – Live in or Die out

February 6, 2017

The existence of over 3.2 billion email accounts and add on every day to the number is the present scenario and to reach everyone personally further, makes the perception of impossibility. So the way to possibility is achieved through email to get someone curious enough about the inside message to click on it and on rethinking the way you approach your subject lines which give the assessment of the recipient in the crowded inbox. It’s a natural tendency to be proud of something you create —- is gifted with “life or death by the recipient”. Subject Line – Live in or Die out

Email subject lines are a form of headline. They perform the same function as a headline by attracting attention to “click in or click out”. The email users have a say that “You must, of course, open your emails but it all starts with the subject line which indicates the recognizable sender and descriptive subject line ” which empowers the user to scan and make an informed decision on the survival or bypass it.

So what makes you take that extra step to actually make an email open with the subject line? 

3 W’s:

Based on the Three “W” Approach to subject writing:

  1. What is Useful: Is the promised message valuable to the reader?
  2. What is Specified: Does the reader know what’s being promised?
  3. What is Unique: Is the promised message compelling and remarkable?

When you’re trying to get someone to take valuable time and invest it in your message, a subject line that incorporates all three of these elements can’t miss its importance. Subject line real estate is valuable, so the more compact your subject line, the better and the most powerful promise possibility is imparted.

But there’s something special in this digital age about being invited into someone’s email inbox. You just have to over-deliver on the value to ensure you’re a treasured guest, who gets invited back. Writing great subject lines mail is effective and efficient, as the open rates will improve based on the quality of your subject line.