Case Study

A data science company using its fraud science technology leverages movingDneedle sales lead generation program to expand its customer base in the USA and UK market

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The Customer

Customer Industry: Fraud Detection & Management. Many organizations are incorporating strategic Initiatives to improve security and reduce risks. They are responding to cyber-criminal attacks by investing on:


Background: Customer is a data science company that uses real-time, machine-based learning to help payment networks, banks and retailers prevent fraud in omnichannel commerce. Customer’s fraud science technology fuses machine learning with human intelligence to power payments systems globally for customers in North and South America, Europe, and Africa.

The Challenge

The Customer wanted to bring its expertise in regard to fraud protection technology to different parts of the world that have leap-frogged straight to mobile and advanced chip cards. The greatest challenge for a customer was to draw support and cooperation from their traditional marketing strategies to meet the market change.

They were in touch with a couple of partners who set up appointments with the cold-calling channel but during the course of time the customer realized that the quality of the leads was not so appealing as the leads did not have a context for the appointment and most of the meetings were set up with the designations not holding decision making powers. In most cases, it was just a casual catch up agenda. The customer wanted to meet the decision makers from the Operations, IT, Finance, Compliance, Fraud & Risk and Technology who would be interested in the solutions and willing to collaborate with the customer currently or in the near future.

Choosing the right mix of marketing strategy to make the most of the sales opportunities required a new vision on how to interact with customers, which made the customer associated with movingDneedle, leveraging the Personalized Email Marketing framework for its sales lead generation program.

The Solution

Step 1. Market study and Lead Qualification Parameter

 


Step 2. Campaign Design and Management

The aforementioned business understanding document was used to design campaigns, build the list and design campaign drafts. movingDneedle designed and drafted three major campaigns for the customer.

movingDneedle executed the campaigns for a minimum period of 5 months to the following designations:

 

Step 3. Campaign Results: Optimization and Measurement



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