Make the Most of Your Market Research for B2B Qualified Sales Lead Generation
June 4, 2015
Market Research goes mainstream for b2b email marketers to generate sales qualified leads. It is believed by b2b marketers that relevant market research provides qualified leads and enhances sales pipeline.
Sanju Pillai, CEO of movingDneedle, will provide an insight to help B2B marketers understand the role of astute market research in qualified sales lead generation.
What will you discover:
Why Market Research is vital for B2B marketers
Align your market research with the organisations’ sales objectives
How to keep your market research relevant and effective
Role of market research in customer acquisition and retention
Leverage your market research techniques to meet organizational goals