B2B Lead Generation

We provide our customers with high-quality Leads that help their sales teams move the needle on Deals

Our Process


Account Set Up & Project Onboarding

This is the foundational stage in the setup process and is completely people and process driven. This stage includes the organizational orientation, process briefing, campaign structure, deliverables and the campaign governance mandates.

  • Project Kick-Off Schedule & Customer briefing
  • Team Introductions
  • Project & Campaign Briefing
  • Campaign Calendar & Activity deliverables timeline
  • Account Set Up on the Platform


Campaign Set Up

This is the active phase where the actual qualitative and quantitative data gets build by the people and the process developed over the years. And all of these data are being governed and monitored by the technology which plays a crucial role in validating the data produced and identifying any unstructured data that does not meet the campaign parameters. The quality and the quantity of the campaign data produced is well governed by the technology and gives triggers on whether the companies, contact, job titles, and functions have deviated from the campaigns. This checklist helps in the setting up of campaigns on the right track for success.

  • Creation of customer account, add members and assign the roles
  • Campaign creation on the platform (visible at client platform)
  • Upload Do Not Contact List and Target List on platform
  • Research, Funnel Building & Project updates
  • Analyst brainstorming and message creation
  • Review & Approval of the campaign messaging
  • All set to go live with the campaigns


Campaign Launch & Campaign Management

The execution happens in Phase 3 of the process where the people, process, and technology play equally an important role in ensuring the success and measurement of a campaign. The campaign input data is handled by the people and process alignment. whereas, the campaign output data is a result of the intelligent technology that produces reports, scorecards and KPIs resulting in business intelligence and advanced analytics.

On one hand, the technology helps to get Business Intelligence (BI) answers to queries like when, who, how many, what happened from metrics on dashboards, scorecards, KPIs, queries, and responses, on the other hand, we also arrive at Advanced Analytics conclusions like, why it happened, will it happen again, how frequent it happens, what happens if XYZ is changed, what else my data speak that was unthought of?

  • Campaign Launch
  • Dashboard view – Campaign Activity & Progress
  • Time Series Reporting
  • Campaign Input & Output Data
  • Insights from the campaign data
  • Response analysis (Queries, Hot, Warm, Cold, Negative)
  • Pipeline View – (Scheduled, Upcoming, Completed, No Shows)


Appointment Setting Process

Our platform plays a crucial role in capturing each and every detail of a new lead generated and the stages involved in converting it into a successful sales meeting. The analytics report, campaign performance and the pipeline view for each campaign can only be accessed and measured when the roadmap of a lead and the status of its life cycle gets captured on the platform.

  • Notification of new leads generated
  • Lead Exchange Format – mDn Campaigner, SBU Manager, Client
  • Review & Acceptance of the leads
  • Date/time confirmation, Scheduling & Meeting Invites
  • Warm Introductions & Meeting Reminder
  • Feedback for every meeting on the platform

Frequently asked questions, answered

What is mDn platform?

mDn platform helps to bring business intelligence to all the key executives, sales and business development professionals in the company to take strategic decisions for the sales pipeline development. It helps to visualize all the data points necessary to execute and design the sales lead generation campaign and all the key metrics and KPIs associated with them. The reporting and the analytics section on the platform deliver the best insights and analytics which is the cumulative result of multiple data sources and data points captured from the sales lead generation campaigns designed and executed for the pipeline development - ultimately to achieve sales and business development goals.

Who can use it and how easy is this to set up?

The accounts can easily be set up on the platform without any complexities. The customer receives a notification mail from mDn and he/she can follow the standing instructions to set up the accounts. It takes 10 – 15 minutes to add and assign the members, and your account is up and ready. The project head can add members and designate specific roles pertaining to sales, marketing, finance/billing etc.

Does it take extensive training to use the platform and access the dashboards?

No, it’s very simple to access the platform and the dashboards. The members are assigned specific roles and all the information as per the job functions and accountability can be viewed and accessed.

Do I get custom reports and analytics, or the platform has a standardized format for reporting across the campaigns?

Yes, the reports can be custom made as per data points relating to industry, regions, departments, job functions and roles, duration of the campaign, response analysis and category, pipeline view, meeting status (upcoming, scheduled, completed) etc.

How do the engagement models and the pricing work?

We have multiple options on the engagement model and depending on the industry you can choose the plan. Please visit engagement.

Will I be able to download/access all the campaign data, reports and analytics?

All data, reports, and analytics will be present on the platform. If you want to have the access to these reports you need to be subscribed to the specific plan or, you can also upgrade to the premium plan based on your requirements. Please visit engagement.

Will I be able to update any data or info on the platform?

You will be able to create and assign the members as per their roles/responsibilities. Apart from that, you will have the accessibility to review a lead, accept and confirm the schedule, provide your feedback for each meeting. In case you want to upload any target, list or Do Not Contact list, drop a mail/raise a request to the Account Manager at mDn.

How many campaigns can be run at a given point of time?

We can run multiple campaigns at any given point of time provided the buyer persona/lead definition parameter is unique for each of the campaigns.

What is the minimum duration of the engagement?

The minimum duration of the engagement is 5-6 months which helps to run and stabilize the campaign and measure the performance and results.

How do I see my invoices and what are the payment modes?

The invoices will be auto-generated at the end of every month and you will receive the invoice based on the subscription plan and number of completed meetings. You will have that choice on pay from the platform. choices accessible are Wire Transfer, PayPal, Visa.

I have more questions!

Just send us an email at eva.jonson@movingdneedle.co, we'll be more than happy to help.

Our customers have closed deals worth millions of dollars from our leads

  • “Just a quick note that we won our second account from the lead generated by you. Thank you for helping grow our company. It’s appreciated and truly a wonderful news!” CEOA Video Production company
  • “I would like to congratulate movingDneedle for putting extra efforts to help us with the market insights that helped us explore further business opportunities. Needless to say, the leads are of good quality, as we are moving on with further stages of the conversation with the prospects.” VP Business DevelopmentIndustry leader in Application Lifecycle Management
  • “Many thanks to the team of movingDneedle for their dedicated work and support to us.” COOA Leading E-Procurement Company
  • "Heartful thanks to you and your team at movingDneedle. We love working with you.” Managing DirectorA Leading Video Production Company

We provide our customers with high-quality leads that help their sales teams move the needle on Deals

  • An industry pioneer in data storage and virtualization builds a healthy sales pipeline for its sales professionals using movingDneedle campaign strategy in the UK market

  • A leading online video curation company engages movingDneedle as their strategic partner in sales lead gen program

  • One of the leading solution provider, enhancing the productivity & compliance of the life science industry, upturns its sales pipeline using movingDneedle sales lead generation program

View more case studies

We generate sales leads using our Personalized Email Marketing framework and mDn LaaS platform

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